Julie Janet Chauffier
The secret language of letter shapes
Central Saint Martins
We shape our environment, which in turn, shapes our perceptions. It's the endless and mesmerising dialectic of form and life.
I try to keep my eyes on the edge where the material world meets human experience. I design typefaces and my current research focuses on letter shapes. I examine the way they speak to us beyond their semantic meaning. The emotions and connotations they convey consciously or not. What is the nature of this subtle body language? How does it operate?