• CollegeLCC
  • Start dateSeptember 2018
  • Course length3 years
  • UCAS codeW2T5

BA (Hons) Design for Branded Spaces

BA (Hons) Design for Branded Spaces explores the relationship between people, spaces and design.

About this course

You will design innovative spatial solutions to challenges affecting urban futures across a range of commercial, retail, workplace, cultural and community branded interiors.

Design opportunities could include leisure and entertainment spaces, flagship and concept stores, pop-up and event spaces, and more broadly tourist destinations and urban environments. 

The course integrates an interdisciplinary and human-centred approach to the design of virtual and physical branded spatial experiences.

Reasons to apply

  • BA (Hons) Design for Branded Spaces integrates the design of physical and visual branded spaces with digital technologies, spatial communication and experiential design; enabling you to create stimulating experiences and innovative brand interactions for customers and visitors of commercial, cultural and non-profit brands.
  • Work on live and experimental briefs in collaboration with high profile experience, spatial and interaction design organisations and designers.
  • Be immersed in a proactive professional context with branding and marketing approaches and strategic frameworks that underpin design practices.
  • You will actively participate in the development of future branded spaces innovations, by using design techniques such as speculative and design fiction to anticipate intelligent ways to develop future scenarios for brands.
  • Students can apply for the Diploma in Professional Studies and spend a year working in industry between year 2 and 3.

Student films and profiles

Watch // Student Priyansha talks us through her branded space project in the LCC Degree Shows 2016.

Image of Urban Interior at London Bridge
Valerie Mace ©

BA (Hons) Design for Branded Spaces explores the design of immersive and interactive brand space experiences.

Image of Valerie Mace, Course Leader for BA (Hons) Design for Branded Spaces

Content

BA (Hons) Design for Branded Spaces introduces you to the design of immersive and interactive spaces using the latest digital technologies. 

The course offers students an insight into the future of spatial professions as well as working with commercial and cultural institutions to help them leverage their tangible, and intangible assets within a global design and digital context.

Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience design as a strategic tool to engage with consumers and audiences for long-term viability. People are not only looking for entertainment but also for original experiences and destinations.

The practical component of the course is underpinned by critical interrogation, where students analyse what is at stake for corporations, designers, cultural organisations and audiences in the creation of spaces that blur the boundaries between commerce and culture, public and private.

The course critically engages with branded spaces by drawing on theories, terms and debates from art and design history, cultural studies, sensory ethnography and effects studies.

Students will graduate with a rigorous forward facing portfolio of outputs that showcases work across branded spaces, interior architecture, experience design, interaction design and urban futures. The projects will evidence a critical understanding of digital innovation and a high level of conceptual engagement with digitally enhanced branded spaces.

What can you expect?

Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We will encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.

You will develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhanced by contextual studies and the development of professional practice skills – essential in the competitive workplace.

You will be taught by an inspiring community of experienced designers, technical specialist and theorists, in addition to visits from guest lecturers. You will also benefit from key thinkers and practitioners working across boundaries and at the cutting edge of their disciplines.

Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience, largely undertaken in the design profession, in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal.

Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

Course units

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Design for Branded Spaces qualification, you need to accumulate a total of 360 credits.

Year 1

Units summary:

  • Introduction to Design for Branded Spaces (20 credits) introduces you to the branding of spaces and equips you with essential skills, knowledge, and understanding to give you the confidence to navigate through the course and College environments.
  • Interactions in Branded Spaces (40 credits) familiarises you with the design of experiences and analogue and digital prototyping tools and techniques.
  • Contextual and Theoretical Studies 1 (20 credits) introduces you to histories, theories and debates in relation to branded spaces design, city brandscapes, branding, identity and the culture of experience.
  • Branding and Spatial Identity (40 credits) will focus on fundamental and practical design processes to give you the skills and tools to confidently generate and articulate design solutions.

Year 2

Units summary:

  • Spatial Experiences and Narratives (40 credits) provides you with the opportunity to utilise your practical, critical and analytical skills in response to space and storytelling.
  • Professional Practices (20 credits) further develops your transferable skills for employment and professional practices to help you in your future career.
  • Collaborative Projects (20 credits) offers you the opportunity to work collaboratively with students from other courses and disciplines across the College, and more widely with collaborators externally.
  • Contextual and Theoretical Studies 2 (20 credits) enables you to develop a broader knowledge and understanding of historical, social, practical, theoretical and cultural developments.
  • Branded Spaces Futures (20 credits) introduces you to forecasting tools and techniques that enable you to anticipate the needs of design spaces where branding is integrated into the experience of physical and digital environments.

Year 3

Units summary:

  • Design for Branded Spaces Major Project (60 credits) gives you the opportunity to apply core design, creative, critical thinking and technical knowledge and skills developed in years one and two, into an extended personal project.
  • Contextual and Theoretical Studies 3 (40 credits) offers you the opportunity to utilise all your knowledge and analytical skills related to culture and critical theory in the realisation of a self-determined and extended piece of written work.
    or
  • Contextual and Theoretical Studies 3 with Practice (40 credits) provides you with the opportunity to utilise knowledge and analytical skills acquired in relation to culture and critical theory in the realisation of a self-determined piece of written work and to develop a piece of work that integrates theory with practice.
  • Entrepreneurial Practices (20 credits) explores the intersection between businesses or organisations and the value of design in creating experience design concepts that contribute to business strategic and tactical aims.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.

Staff

Course Leader: Valerie Mace

Valerie joined LCC in 2003 as a lecturer in digital drawing and developed an e-learning site for Vectorworks as part of a pedagogic research project. As a spatial designer, Valerie usually works with 3D architectural environments and has more recently been integrating photography, information design, film and time-based media into her work. Her past students have received three D&AD students’ awards in the environmental design category.

Read more about Valerie Mace

How to apply

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

Home/EU Applicants

You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:

  • University code: U65
  • Course code: W2T5
  • There is no campus code for LCC

Go to 'Apply' from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

We have recently made changes to our application process for Home/EU applicants. To find out more, view the Undergraduate Application Process page.

Erasmus

For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website. 

Deferrals

Deferring an Offer

If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter.

International applicants will have to pay a deposit in order to defer.

In all cases, deferred places will be held for one year.

Making a Deferred Application (during 2018/19 for entry in 2019/20)

Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

International applicants

International applicants may apply through either of the following routes:

Further information on applying via UCAS is provided on the Applying through UCAS page.

For full details on the application process, visit the Undergraduate application page.

Study Abroad applicants

International undergraduate students can apply to join BA (Hons) Design for Branded Spaces for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.

Deferrals

Deferring an Offer

If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter.

International applicants will have to pay a deposit in order to defer.

In all cases, deferred places will be held for one year.

Making a Deferred Application (during 2018/19 for entry in 2019/20)

Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.

Entry requirements

Home/EU/International

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard minimum entry requirements for this course are:

64 UCAS tariff points gained at GCE Advanced (A) Level or equivalent. (A-level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A-levels will be achieved at grade C or above. 

Or

One subject at A-level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively you will be considered if you have achieved a minimum of 64 UCAS tariff points from one of the following qualifications:

  • BTEC Extended Diploma
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate Diploma
  • Equivalent EU or Non-EU qualifications

Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If you are applying on the basis of your previous experience, you should apply as normal via UCAS. You will then be guided by the admissions team on next steps of the AP(e)L process, through either Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL).

If you have successfully completed year 1 of a degree course at another institution and wish to continue your studies at LCC, you can identify the point of entry as year 2 on your application, and consideration will be given by the course admissions tutor. 

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Student selection - what do we look for?

As part of your application, you will be asked to submit a full portfolio of work. We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.

The course admissions tutors will review the following key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and the quality of the uploaded portfolio
  • They will consider your qualifications (or projected results)
  • They will review your academic or personal references
  • International applicants may be invited to interview in person at LCC, or via Skype if overseas or unable to attend.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in design for branded spaces and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

Portfolio advice

Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as work from completed projects.

You are required to present a portfolio with a maximum of 20 images that you consider would help support your application.   

Selection Criteria

The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be used by the course admissions tutors to assess your suitability against the following criteria:          

  • Visual language: quality of structure, use of line, shape - 2D or 3D, form, scale, space, light, colour, texture and time.
  • Ideas generation: quality of ideas and thought process, expression of design thinking.
  • Research and its application (including images from sketch books): evidence of investigation and use of appropriate resources.
  • Materials, media exploration and experimentation; experimentation and testing of materials to achieve outcomes.
  • Contextual awareness and its influence on the portfolio; understanding and application of subject knowledge and context.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage. 

What happens next?

We invite all offer holders to come to LCC, from January onwards, to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home / EU fee

£9,250 (2018/19).

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£19,350 (2018/19).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Career paths

Designing branded spaces is a thriving industry and the choice of progression routes is broad. The Professional Practice unit in Year 2 and the Entrepreneurial unit in Year 3 will give you the vital skills and knowledge needed to launch your career.

You can apply for the Diploma in Professional Studies and spend a year working in the industry. This will enable you to gain experience, develop professional networks and actively prepare for your career after graduation. You may also want to progress onto MA courses at LCC, within the UK or abroad.

The course prepares you to work in industries across commercial, cultural and public design practices in areas such as retail, leisure, hospitality, offices, showrooms, exhibitions, trade shows, events, installations, public interiors, set and stage design.

Other options include working for a design consultancy, an architectural or interior design practice, an in-house design team for a specific brand or setting up your own business, working in collaboration with other independent designers.

UAL Jobs and Careers

UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:

Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.

Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.