Visual Merchandising 1

Visual Merchandising

Visual Merchandising

Visual Merchandising student coursework

Visual Merchandising student coursework

Fashion Visual Merchandising Course

Visual Merchandising

Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of  visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase...

Taught by: Debbie Flowerday.

Description

Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of  visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase.

This visual merchandising course will begin by giving you an insight into the key roles and responsibilities of a visual merchandiser. You will then analyse shop floor plans and fixtures and fittings within a space. This course will be taught through lectures, group discussions and practical exercises.


This course includes:

  • Basic branding and communication
  • Organisational structures
  • Store layout and creating floor plans
  • Display and presentation techniques
  • Merchandising techniques
  • Target markets
  • Set floor structures
  • Merchandising and cross-merchandising in a limited space
  • Merchandise and strategies to promote sales

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking: 

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.




Tutor information

Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.






Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Details for booking

Date Day of Week Time Duration Cost Status Location Action
19/03/2018 - 23/03/2018 Monday - Friday 10:00 - 16:00 5 Days £495 Available John Prince's St - W1G Add to Basket
30/07/2018 - 03/08/2018 Monday - Friday 10:00 - 16:00 5 Days £495 Available John Prince's St - W1G Add to Basket
06/08/2018 - 10/08/2018 Monday - Friday 10:00 - 16:00 5 Days £495 Available John Prince's St - W1G Add to Basket
20/08/2018 - 24/08/2018 Monday - Friday 10:00 - 16:00 5 Days £495 Available John Prince's St - W1G Add to Basket