Starting Your Own Fashion Label Summer School

Toby Meadows, course tutor, Starting Your Own Fashion Label.

Toby Meadows, course tutor

Sanjeev Davidson, course tutor, Starting Your own Fashion Label summer school

Sanjeev Davidson, course tutor

If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch. Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition...

Taught by: Toby Meadows.

Description

If you are committed to starting a fashion label, then this summer school will give you everything you need to be ready to launch.

Through a combination of lectures, discussions, group exercises and one-to-one consultations you will critically explore your ideas, and be supported to create a viable business proposition. 

This three week starting a fashion label course is delivered by four industry experts who will give you the information you need to get your label started. The final part of the course will involve discussing, presenting and critiquing your ideas in a consultative way, culminating with a one-on-one consultancy session with global fashion consultants Toby Meadows and Sanjeev Davidson.

The small group size (only 12 places available) there will be time to answer all your questions and give you a clear idea of what you need to be thinking about, and the preparation and planning involved in making your business successful. 

Business overview (days 1 - 4 with Toby Meadows)

  • Advantages and disadvantages of being your own boss
  • Business structure
  • Industry structure
  • Practical aspects of running a fashion business
  • The supply chain

Market research & branding (days 5 - 7 with Sanjeev Davidson)

  • Trends and design
  • Product & image
  • Routes to market PR & marketing
  • Developing a brand
  • What is your brand DNA
  • Understanding your market
  • Brand positioning
  • Brand communication

Product development (days 8 - 9 with Clair George)

  • What are you producing and why?
  • Producing a code of conduct
  • Critical path management
  • Garment specification
  • Quality control
  • Production management
  • Understanding fibres & fabrics
  • Sourcing fabrics
  • Sourcing manufacturers
  • Factory assessment
  • Fit procedures
  • Sealing a garment
  • Pros and cons of overseas production
  • Factory terminology and terms & conditions

Online Marketing Strategies (days 10-11 with Paul McGregor)

  • Managing your online store 
  • Specific digital marketing strategies e.g. adwords, pay per clicks

Business plan/concept presentation (days 12-15 with Sanjeev Davidson & Toby Meadows)

The last four days, (including one free day to prepare your presentations) will be about discussing, presenting and critiquing your ideas in a consultative way with guidance from both Toby Meadows and Sanjeev Davidson.

You will also receive a copy of Toby Meadows' book once on the course. 

Level:

Beginners. No previous experience is required but you should come to the course prepared to discuss your potential business idea.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor information

Toby Meadows is the author of bestseller 'How to Set up & Run a Fashion Label'. He is the founder and director of Three's Company Creative Consultancy, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a director of the London based womenswear designer label Belle & Bunty. As well as consulting to many of small to medium size fashion enterprises, Toby has worked with some of the world's largest and most recognisable fashion business from Zara and Topshop to high end labels Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood. He currently acts as a consultant to the Centre for Fashion Enterprise working with the next generation of highly talented emerging designers.


Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Details for booking

Date Day of Week Time Duration Cost Status Location Action
02/07/2018 - 20/07/2018 Monday - Friday 10:00 - 16:30 15 Days £1995 Available High Holborn - WC1V Add to Basket